Developed for Algida as part of Brand Week 2025, Ailgida was an experience-driven project that allowed visitors to design their dream ice cream using artificial intelligence. The goal was to transform brand interaction into a participatory experience, moving beyond traditional promotional campaigns.

We created an AI-powered experience where users could describe their preferred ice cream type, ingredients, and visual appearance. Through AI integrations and image generation workflows, these inputs were transformed into unique visual concepts, which users could access and share via QR codes.

The final experience successfully merged a physical event environment with digital technology, creating a highly engaging and shareable product experience for Algida. By placing AI at the center of user interaction, the project reinforced the brand’s innovative and forward-thinking identity.